Mary Ann's Chocolates
Mary Ann's Chocolates needed a cohesive brand system that could support retail growth, strengthen shelf presence, and create consistency across packaging, merchandising, and marketing materials.
I led the development and execution of a consumer-facing brand program spanning packaging, retail displays, catalogs, promotional campaigns, and supporting collateral.
Brand Development
Creative Direction
Packaging Design
Retail Marketing
Catalog Design
Print Production
Vendor Coordination
Brand Development
Creative Direction
Packaging Design
Retail Marketing
Catalog Design
Print Production
Vendor Coordination
The project established a unified visual system that connected packaging, retail merchandising, wholesale marketing, and promotional communications. The resulting brand architecture improved consistency across customer touchpoints while supporting both retail and wholesale sales efforts.
Explore selected case studies showing how strategy, creative direction, and marketing execution come together to support business growth. Explore selected case studies showing how strategy, creative direction, and marketing execution come together to support business growth.
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